Narragansett Beer is reintroducing a 1970s can design featured in the movie “Jaws.”
The company says the retro design depicting a ship and a red diagonal stripe is being re-released temporarily in honor of the Discovery Channel’s “Shark Week,” which began Sunday.
In the 1975 film, Capt. Sam Quint, the shark hunter played by the late Robert Shaw, crushes a can of `Gansett with one hand to intimidate the oceanographer played by Richard Dreyfuss.
The Narragansett Brewing Co. was founded in Cranston, Rhode Island, in 1888 and produced its first beer two years later. The company’s beers are now produced in Providence; Rochester, New York; and Buzzards Bay, Massachusetts. (AP)
Craft breweries from around the country are teaming up to raise money for military families by selling a beer aged on baseball bats.
The Hops for Heroes project began in 2011 as a collaboration between Center of the Universe Brewing Co. in suburban Richmond and Fremont Brewing Co. in Seattle.
This year, the list also includes breweries in Florida, Pennsylvania, Missouri, Arizona, Colorado and California.
Homefront IPA is being released in time for Memorial Day. It is brewed with orange peel and aged by soaking with unfinished Louisville Slugger maple bats.
Using the same recipe, the participating breweries will sell the beer in bottles and kegs in their areas.
All proceeds are being donated to local chapters of Operation Homefront. The national organization provides emergency financial assistance to military families.
Other adult beverage makers also support projects that benefit the military.
Several wineries a have created wines to support military groups like Operation Homefront.
Bourbon bottler Jim Beam has partnered with Operation Homefront for the past five years to raise money and awareness through promotional events such as concerts. And whiskey company Wild Turkey has teamed up with The Boot Campaign, which supports veterans through the sale and promotion of combat boots. Its “Boots and Bourbon” initiative raises money and highlights returning veterans’ issues.
http://www.hopsforheroes.com and http://www.operationhomefront.net
(The Associated Press)
The Boston Beer Co. will sell Samuel Adams Boston Lager in a can for the first time beginning this summer.
The company says beer fans can take cans to places where glass bottles may not be allowed, like parks, beaches and sporting events.”The debate over bottles vs. cans has been a sticking point for brewers in the craft beer community for years,” says Jim Koch, founder and brewer of Samuel Adams. “In the past, I had my doubts about putting Sam Adams in a can because I wasn’t convinced that Boston Lager would taste as good as it does from a bottle. But cans have changed. And I believe we’ve designed a can that provides a slight but noticeably better drinking experience than the standard beer can.”
The Boston company says cans will be available in 12-packs nationwide by early summer. It suggests a price range of $14.99 to $17.99. (AP)