A new whiskey created in Kentucky features a blend of age and scarcity that spiked demand — and its price.
Whiskey fans including celebrities and CEOs are angling to snatch up the fewer than 300 bottles of Michter’s Celebration Sour Mash Whiskey at nearly $4,000 per bottle.
Limited-edition offerings with heftier prices are common as American whiskey-makers dabble in new flavors to lure more customers. But this latest offering by Louisville-based Michter’s Distillery is bringing the high end of the American whiskey business closer to the rarest bottles of Scotch, cognac and brandy.
The Michter’s product reaches shelves Monday in select liquor stores, restaurants, bars and hotels in a handful of U.S. cities. (AP)