Snapple Co-Founder Leonard Marsh Dies at 80

snapple

Leonard Marsh — the co-founder of the Snapple beverage brand — has died at age 80.

Snapple was founded in New York as Unadulterated Food Products in 1972, selling natural fruit juices to health food stores. Marsh started the business with his brother-in-law Hyman Golden and his childhood friend Arnold Greenberg. The now well-known brand name didn’t appear until 1980.

Marsh was a window washer when he launched the business and ultimately served as Snapple’s CEO for many years.

Snapple’s popularity soared in the 1980s as consumers clamored for healthier beverage options. The Quaker Oats Co. bought Snapple in 1994 for $1.7 billion and Marsh stayed on for some time after the acquisition.

The Dr. Pepper Snapple Group Inc. of Plano, Texas, now owns Snapple and confirmed Marsh’s death. (The Associated Press)

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